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Somewhere in every marketing team there is a folder called "video ideas" with eleven documents in it, none of which have been filmed. The intent was always there. What was missing was a day in the calendar and a plan for how to use it. Booking a crew four [...]
Every year it goes the same way. The sweets are ordered in good time, the house is scrubbed from top to bottom, the new clothes are collected from the tailor, and then someone realises on the morning itself that there is not one decent picture of everybody together. Deepavali [...]
The email lands on a Tuesday afternoon. Marketing wants fresh portraits of all thirty-two staff for the new website, the photographer is confirmed for Thursday next week, and somehow you are the one holding the spreadsheet. Nobody trains you for this bit. Booking the photographer is the straightforward part. [...]
Three weeks out from convocation, the group chat fills with screenshots. Someone has saved forty poses, at least six of which involve a jump, and everyone has quietly decided they will not be doing the jump. Most people walk into a studio with a folder of references and a [...]
Scroll down almost any company's About page and you can date each person by their photo. One was taken against a white office wall in 2021. Two came from a team offsite, complete with lanyards. Somebody has clearly been cropped out of a wedding, and you can still see [...]
September is when the year-end calendar stops being theoretical. Someone books the ballroom, someone else starts a spreadsheet of award categories, and roughly two meetings in, a director says the words “and maybe a short video”. That sentence has buried more than one marketing executive. Five minutes of film [...]
The gallery link arrives about three weeks later. Everyone opens it on their phone over lunch, sends four favourites to the family group chat, and then it sits in an inbox until the link quietly expires. Receiving the photos is only half the job. What you do in the [...]
Someone always asks about three weeks out. The venue is booked, the emcee is sorted, the lucky draw prizes are sitting in a storeroom, and then a message lands in the committee chat: who is taking photos this year? That question tends to arrive far too late. A dinner [...]
Twelve children, one function room, and forty-five minutes to fill before the cake comes out. Somewhere in that window you need an activity that does not involve running, more sugar, or anything that stains a rented carpet. An instant photo booth earns its place at a children's party because [...]
Thirty weeks in, standing in front of a wardrobe that has quietly become someone else's. The dress you had in mind does not sit the way it used to. The one thing that does fit is the one you have already worn to work three times this month. And [...]
