We are grateful for our family, friends, colleagues, ourselves and customers, we smile and serve them and ourselves with an above the line exceptional experience.

We develop people for continuous improvement on above the line attitude, skills, systems, processes, and customer service to be successful in our personal and professional careers.

We commit to positivity, providing a great customer experience with self-motivated team members and helping each other achieve our goals with the best results.

We do everything and the right thing with absolute sincerity and promote empowerment, responsibility and accountability with an entrepreneurial mindset to succeed.

Firefly Photography was founded and incorporated in 2012 by Benny and then partner. The first business partnership was formed with a deal tech company and an outdoor family photoshoot system was created to cater to the volume of service. This was when photography services were considered a luxury service experienced by few and this partnership was the market disrupter.

Due to the publicity from the deals, came a stream of enquires for private events photography such as birthday parties and studio photography services, renting studio from different addresses was no longer a viable option, thus in 2013, Firefly rented an office space in Yishun and converted to a fully functional studio and office as well as hired the first full time studio photographer.

Other photography studios sought the same deal from the same deal company and revenue dipped. Firefly had to pivot. We started to tender for Government projects and scored Chingay 2014 and 2015. Two major partnership was also formed, with Nestle and National Day Parade 2014. Firefly still partners with National Day Parade till today. Strong partnerships and event photography became Firefly’s major portfolio.

Firefly attracted multiple event companies to partner with and have covered many high profile events ever since. With companies seeking a one-stop service to provide videography and instant print services, in the mid of 2015, with the help of an industry partner who operates a video production house, Firefly extended its services to videography and instant print services.

As the brand grew, better customer experience and more manpower are required. Firefly moved to a bigger studio, built a stand-alone cyclorama wall, then, a first of such built to cater to family photography. The team grew to 7 man-strong and started to form more business partnerships such as Popular Holdings, Singtel and WTS Travel. This was also a time where then co-founder sold his shares to Benny and left the company for personal commitments.

Firefly continues hiring, a talented account manager joined and secured Firefly’s largest photography production with Wildlife Reserves Singapore, many more followed such as Singapore Flyer and ComfortDelGro. Find out more about these projects at Corporate Photography Singapore page. Partnerships were also formed with schools and agencies where creative talent is hired directly.

COVID-19 struck the globe and the circuit breaker was implemented, we had to close for a period of time and is badly affected, however, Firefly managed to retain all staff and pivoted to live-streaming, interactive video and 360 virtual tour services. Reflected on the past years, Firefly will continue to serve, improve and provide even better customer service, experience and offer innovative services to our clients and partners.

Singapore has successfully achieved “living with COVID-19”, during the process of measures during the 1^st 3 quarters of 2022, Firefly invested in training and development, as well as preparing for the final quarter in late August when the measures were lifted, an influx of projects returned. Firefly has also forged new relationships such as with Singapore Pools and Singapore Power, with the dawn of 2023, Firefly will venture into new services such as 360 Video Booth to better serve our friends, clients, and partners and offer unique experiences.