Firefly Photography Singapore

Our Story, Our Culture
Our Aspirations, Our Glow.

Firefly Photography Singapore is a multidisciplinary team providing Photography and Videography Services. We empower creatives to help families, individuals and businesses immortalise and materialise media assets that communicate stories, love, bonds and glowing moments.

Firefly Photography Singapore

Our Mission

To empower creatives to create and immortalise bonding moments for you and your loved ones by leveraging innovative software and hardware technologies, world class training and the best in class customer service with user experience and seamlessness in mind, from enquiry through booking a service, payment, after-sales service and product delivery. In the process to become the leading photography and videography studio in the whole of South East Asia.

Photography Singapore
Firefly Photography

Our Vision

Firefly Photography Singapore Vision is to inspire people globally where gratitude, empathy, human connection is immortalised and told to the world with visually compelling work through the hiring of the best creative minds, adopting the most advanced innovative technologies and forming the greatest partnerships.

Our Culture

Firefly Photography strives to create a culture that empowers a humble, creative, and independent workforce. We are passionate about our families, individuals, business customers and believe that collaboration and creativity are powerful tools to help them immortalise and communicate their messages, love, bonds and glowing moments.

We believe that what makes us different makes us stronger. Building a more diverse, inclusive, and equitable organisation is good for our teams and our customers. We empower each other to bring unique perspectives and experiences to work, and we continually seek new ways to do so.

Firefly Photography

Empowering Family Bonds

Firefly Photography is born out of the need to foster human connection in the digital age where mobile technology thrives. A photography session with Firefly is more than just capturing beautiful moments, it’s an experience where mobile devices are willingly left aside, where families and loved ones share activity moments together, smiles and touch thrive and we immortalise these everlasting glowing moments in the process. These materialised moments then become a reminder of the importance of bonding, thus Family Photography came to focus, with the tagline – Building Bonds, Glowing Moments.

2012 to 2013

Firefly Photography was founded and incorporated in 2012 by Benny and then partner. The first business partnership was formed with a deal tech company and an outdoor family photoshoot system was created to cater to the volume of service. This was when photography services were considered a luxury service experienced by few and this partnership was the market disrupter.

2013 to 2014

Due to the publicity from the deals, came a stream of enquires for private events photography such as birthday parties and studio photography services, renting studio from different addresses was no longer a viable option, thus in 2013, Firefly rented an office space in Yishun and converted to a fully functional studio and office as well as hired the first full time studio photographer.

2014 to 2015

Other photography studios sought the same deal from the same deal company and revenue dipped. Firefly had to pivot. We started to tender for Government projects and scored Chingay 2014 and 2015. Two major partnership was also formed, with Nestle and National Day Parade 2014. Firefly still partners with National Day Parade till today. Strong partnerships and event photography became Firefly’s major portfolio.

2015 to 2016

Firefly attracted multiple event companies to partner with and have covered many high profile events ever since. With companies seeking a one-stop service to provide videography and instant print services, in the mid of 2015, with the help of an industry partner who operates a video production house, Firefly extended its services to videography and instant print services.

2016 to 2017

As the brand grew, better customer experience and more manpower are required. Firefly moved to a bigger studio, built a stand-alone cyclorama wall, then, a first of such built to cater to family photography. The team grew to 7 man-strong and started to form more business partnerships such as Popular Holdings, Singtel and WTS Travel. This was also a time where then co-founder sold his shares to Benny and left the company for personal commitments.

2018 to 2019

Firefly continues hiring, a talented account manager joined and secured Firefly’s largest photography production with Wildlife Reserves Singapore, many more followed such as Singapore Flyer and ComfortDelGro. Find out more about these projects at Corporate Photography Singapore page. Partnerships were also formed with schools and agencies where creative talent is hired directly.

2020 to 2021

COVID-19 struck the globe and the circuit breaker was implemented, we had to close for a period of time and is badly affected, however, Firefly managed to retain all staff and pivoted to live-streaming, interactive video and 360 virtual tour services. Reflected on the past years, Firefly will continue to serve, improve and provide even better customer service, experience and offer innovative services to our clients and partners.

Our Core Values

When Firefly Photography was founded, the founder wanted to build a company that was service experience focused, innovative and prosperous. But, he also wanted to create a workplace based on honesty, trust, and a belief in treating others as we would like to be treated. An environment where we give thanks, strive to push ourselves to learn and grow. While it sounds so simple, it is extremely rare in these fast-paced times. Firefly live and breath with its core values at heart with the abbreviation GLOW.


Being grateful or having gratitude, showing appreciation to teammates, customers and partners are the building blocks of the studio. Firefly emphasises strongly on this core value and has the belief that this core value builds character and in turn, creates great people that deliver great product and services.


Never stop learning attitude is crucial to the success of the studio, be it creative skills or soft skills as well as learning from each other. This is the core value that allowed Firefly to be one of the leading photo studios today, with constant learning, exploration, embracing technology and new skills creates more opportunity to thrive.


Having confidence, positivity and hopefulness tides over tough times, soar through good times and grants assurance. While generally, it’s easier to lean to the “dark side”, having great optimism has allowed Firefly to tide through times like the COVID-19 pandemic and pivoted to innovative services that we thought once was not possible.


Complete sincerity and commitment in anything that one does is the very essence of living. We have a strong belief that one has to perform a task with wholeheartedness regardless of how tedious it is, venturing out of one’s comfort zone to perform a task with sincerity builds personal growth and character.

Meet The Team.

Firefly is grateful to the exceptional team for bringing the brand to what it is today. We love how each new member adds to our culture and shape how we collaborate and deliver amazing products and services.

Firefly Christmas Photoshoot 2021
Benny Chow

Chief Marketing Officer

Benny leads user experience, branding, marketing and web design for Firefly Photography. He also enjoys creating great relationship and partnership with schools, brands, NPOs, Government and more.

Mabel Koh

Senior Account Manager

Mabel leads account managing and is a key role in the company management. With vast experience in managing key accounts in the creative industry, she doesn’t only create sales, but friendship.

Maurice Chai

Project Leader

Maurice leads the videography team and is Firefly’s key project manager. He is a key role in the company management and leads the team to deliver projects to Government and Corporate customers.

Daniel Tan

Studio Manager

Daniel ensures the day to day operations and the studio is operating efficiently. He is also a trained photographer, an in-house trainer and assists Benny in various administrative tasks.


Videographer And Editor

Bevelyn is a meticulous videographer and video editor. She is a highly efficient video editor who is versatile in both linear video editing and animation. Bevelyn also develops storyboard and ideas.


Videographer And Editor

Nishan is a videographer and video editor with exceptional people skills. He is a very humorous individual and is a delight to work with him, he also assists Maurice with project managing.


Senior Photographer

Mark is a photographer with a decade of experience. He specialises in event, corporate and family photography. He works closely with Daniel when it comes to manpower and leads a small team of photographers.

Edwina Quek

Studio Photographer

Zul is Firefly’s main studio photographer. He was a wedding and portrait photographer, bringing the experience from his background to deliver great studio photography work.

Waiting For You
The Next Talent

Firefly is always looking out for great talents that share our core values and what we believe in. If you think that sounds like you, and is interested to work with us, reach out to us and make a difference!

The Firefly Photography Philosophy

We are immensely proud of our team, without our impeccable team, we will not be able to provide and service our customers with high standards of service and delivery. Firefly Photography was born out of the need to immortalise and fostering human connections in the digital age and our mission remains the same. Only now, we want to do more, make a difference to society by creating jobs and empowering these roles to make a positive impact to our brand, our customers and the society.

Brands That Trust Our Photo Studio

Firefly Photography appreciates the faith and confidence of every individual and entity that has extended to us and is doing our very best. Here are some of our esteemed partners and clients that have been with our Photo Studio for many years and more to come. View more on our partnerships via the button below.