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You have survived four years of deadlines, one final semester that nearly finished you off, and a gown collection queue that moved at the speed of continental drift. Then you step in front of the camera, and suddenly you have no idea what to do with your arms. Almost [...]
Somewhere in every marketing team there is a folder called "video ideas" with eleven documents in it, none of which have been filmed. The intent was always there. What was missing was a day in the calendar and a plan for how to use it. Booking a crew four [...]
Every year it goes the same way. The sweets are ordered in good time, the house is scrubbed from top to bottom, the new clothes are collected from the tailor, and then someone realises on the morning itself that there is not one decent picture of everybody together. Deepavali [...]
The email lands on a Tuesday afternoon. Marketing wants fresh portraits of all thirty-two staff for the new website, the photographer is confirmed for Thursday next week, and somehow you are the one holding the spreadsheet. Nobody trains you for this bit. Booking the photographer is the straightforward part. [...]
